Mobile is changing the way we humans relate to the world. That’s not simply devices or any channel today, but mobile application development has become an entirely new lifestyle.

Quoted by Márcio Cyrillo, Executive Director at CI&T, I find this saying so much relatable to the present existence –

“Our lives will be facilitated by a myriad of adaptive applications running on different devices, with different sensors, all of them collecting tidbits about everything we do, and feeding big digital brains that can adapt applications to our needs simply because they get to know us.”

Nevertheless, it is beyond this and anything else too! Let’s get to know about it in this write-up.

Introduction to Mobile Application Development

It’s the age of mobility now – smartphone users have grown by leaps and bounds now! It does not just seem hard but almost impossible to live without smartphones. All credit goes to increased dependability on smartphone devices plus diverse mobile apps that have made human lives far easier and comfortable now.

Today there are apps for almost everything, and indeed affecting the way we human lives in daily lives. Every single thing is at our fingertips today, from accomplishing everyday tasks to book a cab, shopping online, ticket purchasing, ordering food to whatnot – all thanks to these mobile apps. As a matter of fact, this as a whole resulted in an upsurge of making more and more mobile apps that are useful for people and business customers.  

App development is indispensable in the smart phone age for online businesses. This is especially true for those businesses who strive for an increased customer base, sales, and revenue generation. An effective, reliable mobile app is capable of helping you do all these things and generate hefty profits. Hence, having a robust business mobile app by your side is the need of the hour to discover potential customers and make profits.

Let’s get to know some amazing benefits that organizations can experience from a reliable mobile application. Continue reading…

Top 7 Reasons Why Mobile Application Development Is A Big Must 

Not convinced yet? Worry not! Here are the top reasons that will make you realize why you didn’t get it earlier.

1. Increase brand awareness

Having a reliable mobile app significantly adds to brand awareness. According to market experts, a person usually spends 3 to 4 hours a day on a mobile device. At these times, they explore different apps and use those that match their needs and those they find the best. During these times, what they usually notice is the logo, images, colors, etc., that it has.

If that’s intuitively designed, striking, and catchy enough, it’s more likely that they will recognize the brand. It is for this reason that mobile apps are considered as an effective strategy for building and promoting business names.

2. Enhances customer loyalty

Probably the best fact about a mobile app is that it makes business people contact customers straightway. Nevertheless, it tends to play a vital role in building customer loyalty too.

What’s more, functionalities like notifications, in-app purchases, and a lot more leave a major impact on users as compared to other email marketing or traditional methods of marketing approaches. However, a good and sound interaction is needed for improved brand loyalty, and that’s where mobile app surpasses.

3. Gives a competitive advantage over others

Even today, there are innumerable businesses within the industry that aren’t using mobile applications to its full potential. Quite strangely, there are many who don’t even have their own mobile applications too.

However, this tends to give benefit to those who are working their best to make their mobile apps more reliable for target users. Even though the competition is quite pretty low on this side, it tends to serve you with a great advantage over those who are not having mobile applications.

4. Increases business as well as customer accessibility

This is one another important reasons to having mobile apps – business accessibility! It lets businesses end notifications to their customers about what has changed in their services and what’s new into their offerings.

Along with that, it lets businesses to make better relations with customers that later on, let them develop stronger relations as well as brand loyalty. Firms may also be able to make strong relationships by giving some extra discounts, offers, and privileges to customers that are registered within their mobile application.

5. Improves business sales, morale, and relations

It is not always important to have apps about customers always and forever; they can be about other people as well – probably the ones working in your own business. Business mobile applications can be made for interactions within team members, having an eye on all business processes, and taking note of business activities all through it. Mobile applications can be utilized on the go-to manage innumerable things all at once and being able to keep check-in always.

Way too many businesses are already using mobile apps for this job within the company itself.

Following this further also makes people feel supported and heard throughout the time, creating better morale within their working environment.

6. Gives marketing edge

The mobile application that you have designed for business purposes is also a tool that lets you market your services better. Gone are the days when businesses use to hire other people to distribute their brochures and use billboards for branding purposes.

As of today, businesses have applications to manage everything in a better means, and that’s what makes everything quite simpler. One may also add any news and information to the new service page. In addition, one may also keep their customers and users noted using push notifications better.

7. Business growth

In order to grow your business and take it to the point where you desire, it is recommended to add a feedback form in the mobile app regarding your service offerings. This way, users will be able to provide you their feedback through these forums. After all, these feedbacks are important because this way, you will be able to know about your business and the points where it’s surpassing and lacking in real-time. It gives you the opportunity to know the areas where you have to improve. Hence, it helps you improve for a while.

So, if you desire your business to grow, utilize the mobile application. Just get it designed by a team of true professionals.

Final Thoughts

Today we are living in digitized times, and at these times, mobile application development happens to be the long-term and smart investment for the business. After all, that’s what is going to help you create digital awareness now and beyond.

Nevertheless, making an effective, striking mobile application isn’t easy and indeed requires a lot more to it! One must possess technical as well as amazing analytical skills.

In order to get such mobile applications designed for your business, one must hire optimum professionals.

If that’s the case, have words with the AppBirds team today. We help you create an app as per your business needs and conquer the business world.

Feel free to discuss your thoughts with our professional team of mobile app designers today!